If you thought social media was all about posting selfies, trying out fancy new filters and sharing ‘Friyay’ memes with your friends then it’s time to think again. According to Glassdoor, a staggering 79 per cent of job hunters use their social media accounts to seek out greener pastures and better job opportunities.
And another study by the Aberdeen Group revealed that 73 per cent of Millennials (aged 18 to 34) found their last role via a social media platform. So what does all of this tell us? That social media isn’t merely a novelty, it’s a must-have resource for recruiters to tap into and carve out their staffing strategies.
The likes of LinkedIn, Twitter and Facebook are all extremely valuable when it comes to advertising jobs, finding top talent, communicating with potential new recruits and promoting company culture. All of which have the added bonus of leveraging your brand’s reputation. We call that a win-win.
If you don’t think you’re making the most of this powerful medium to locate, woo and make the best candidates fall in love with your business, then here are some tips to get you started.
Produce compelling content
Allow prospective employees to envisage themselves working for a company as great as yours. You can do this by sharing compelling storytelling and dynamic visuals. Social media allows you to lift the lid on your office and working environment, employees, corporate and social activities, interesting projects, awards and any other perks, like cafeterias, games rooms and gyms. This is all way more interesting than merely using social media to pump out job opening after job opening.
Get employees to share your ethos
Go one step further and harness the people who work for you. They, after all, are the best people to authentically share their experience of working for you via social media. Encourage your employees to honestly express what your workplace culture is really like and why it’s so awesome through enthusiastic posts, photos and videos.
Engage with your audience
Two-way dialogue is key to social media recruiting and it establishes good relationships with candidates and strengthens your brand’s position. Take the time to engage with your target audience by asking questions, responding to messages, comments and reactions in a timely fashion and avoid using formulaic template replies or messages. This all shows that you care about your followers and gives the impression that you’re a considerate employer.
Pick the right platform
There are a lot of social media platforms to choose from, but not all of them will be right for your business and it’s no good trying to shoehorn them in. The big four - LinkedIn, Twitter, Facebook and Instagram - are the usual stock go tos but you really don’t have to use them all. The social platform of your choosing quite simply boils down to your candidate persona. If they spend a lot of time on Twitter then that’s exactly where you need to be.
Target your audience
Use social media strategically to identify your dream candidates and then create targeted ads and messages that are designed just for them. This level of personalisation is more effective then pushing out generic, bland messaging that speaks to nobody specifically.
Always be willing to connect
The more people you connect with on social, the richer your network will be. Not all of them will necessarily be the right fit for your business or the position you’re currently trying to fill. However, they might know someone who is perfect so accept all follow requests to keep the lines of communication seamlessly flowing.
Don’t be afraid to ask for help
Use your existing social network to its fullest advantage so that you can reach your preferred candidates. When you have a position to fill or a job opportunity to share, be sure to post it on your own pages and then ask your followers and connections to do so as well. This means you’ll drastically increase your reach and, with it, the chances of attracting the perfect person for the job.
A study showed that the average person will spend five years of their life on social media. This is why you simply can’t afford to miss out on recruiting in the spaces where people wile away so many hours.