Smoke, Mirrors and Algorithms: Magic or AI?

Back in October, Smithonians wrote about How Artificial Intelligence Is Improving Magic Tricks where ‘computer scientists designed tricks that use an algorithm to search the internet for the words most associated with images’ and helps with the selection and picking out of keywords, images, card suits and numbers - by inputting the order of cards that had been chosen from one half of the pack, it accurately guessed the exact order in which the cards in the half of the deck were turned over. Afterall, much like AI in a recruitment agency, technology and algorithms are saving time, ensuring effective accuracy and impressing audiences or clients; matching the best candidates - based on keywords - to roles. It even uses Algebra! (it is useful…who knew?).

I recently also had sight of a video where magician Adam Cheye appeared on Penn and Teller’s Fool Us and used voice-recognition software Siri to do an act which involved the miraculous correct guessing of the colour, number and suit of a chosen card from the desk. So how can you - both candidate and consultant - ensure you are and find the ideal candidate for a role?...

The Recruiter

Recruiters use keyword-matching and instant identification and filtering in a kind of process of elimination. This new technology is designed to ‘streamline or automate some part of the recruiting workflow, especially repetitive, high-volume tasks’. It also conducts sentiment analysis on job descriptions to identify potentially biased language. This used to be used on websites to enhance and improve SEO opportunities but gone are the days of tricking the likes of Google algorithms by ‘content cloaking’ putting lots of keywords on a page and hiding them by making them (the text) the same colour as the background.

Screening CVs efficiently and time-effectively still remains the biggest challenge in talent acquisition, with 52% of talent acquisition leaders saying that the hardest part of recruitment is identifying the right candidates from a large applicant pool.

Benefits of using AI:

  • Saves time by automating high-volume tasks

  • Improves quality of hire through standardized job matching


The Candidate

An age-old formula assists the solution of finding, or at least being shortlisted for, the right role. That is...tailoring your CV to the skills and sector you are applying to work in. If you haven’t worked in recruitment before but are applying to be a consultant and have previously worked in a call centre or office and have gone through the toil of being listed on the books of an agency, been considered and attended interviews, put that down. It’s a affliction subsequent to personal involvement in the process and industry. Give it a go and see where you get.


AI is the belief that you cannot fully replace human capabilities through technology.
Instead, augmented intelligence suggests we should look to create technology
to enhance human aptitude and efficiency.


To find out how we can make magic for you and your clients - be they businesses or candidates - here at Marmalade, give us a shout...we have gin and a bar and a whole host of hints and tips.

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