4 min read
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Jo Perrotta: 30-Apr-2026 17:00:24
First off - what actually is brand sentiment? In simple terms, it is how people feel about your brand. Not whether they have seen it, but whether they trust it, like it, feel sceptical about it, or would choose it over someone else.
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4 min read
Jo Perrotta: 23-Apr-2026 08:41:01
AI may make marketing feel faster, but it is by no means a shortcut to better results.
3 min read
Jo Perrotta: 13-Apr-2026 15:05:16
One of the easiest assumptions to make about AI is that it is cheap.
3 min read
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Leah Brotherton: 10-Apr-2026 12:49:18
Over the years at Marmalade, we’ve worked with recruitment businesses at all stages of growth. There’s one stage that consistently stands out.
3 min read
Paul Rawson: 17-Mar-2026 10:54:33
A few weeks ago, I wrote about why physical ABM works so well in recruitment.
4 min read
Jo Perrotta: 04-Mar-2026 15:22:39
There is a quiet risk emerging in businesses that are embracing AI with enthusiasm and speed. The evolution of AI Joyriding you could say.
2 min read
Paul Rawson: 26-Feb-2026 08:57:27
It’s easy to default to digital.
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3 min read
Jo Perrotta: 18-Feb-2026 11:05:13
This month, Marmalade Marketing turns ten.
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5 min read
Jo Perrotta: 29-Jan-2026 09:52:10
OpenAI's move to monetise ChatGPT search marks a turning point like we've seen before. From Reed's job boards to LinkedIn's premium features, every...
3 min read
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Debbie Howsam: 15-Jan-2026 16:24:42
There’s a certain kind of optimism that kicks in during January. You’ve got the best of intentions. You’re going to do things properly this year, not...
