The Marmalade Marketing Blog

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5 min read

The AI Maturity Model and Hype Cycle: The Definitive 8-Step AI Implementation Strategy

AI is rising to the fore and most certainly finding its momentum in 2025, as we can observe from Prime Minister Keir Starmer’s strong commitment to this technology as he recently unveiled his AI action plan.

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4 min read

Podcasts as a Marketing Tool for Growth-Focused Recruitment Businesses

Podcasts offer a unique platform for reaching out to potential clients and candidates, providing a medium for in-depth discussions and engagement...

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3 min read

Our MD Leads Way in Forging AI Policy With Power To Unlock Massive Growth for Thousands of UK SMEs

Our MD Jo Perrotta, recently attended a dynamic 12-hour AI themed Hackathon which culminated in a visit to Number 10 Downing Street last December....

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3 min read

AI Joyriding: The Pros, Cons and Guardrails We Need

The AI revolution isn’t just coming, it’s here. Tools like ChatGPT and Canva’s Magic Studio have moved from novelty to necessity in record time. The...

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3 min read

Why Productisation is Key to Recruitment Success in 2025

The recruitment industry is set to experience a transformative shift with the increasing adoption of productisation. But what exactly is...

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3 min read

How to Build a Successful Personal Brand in Recruitment

A personal brand is no longer just a nice-to-have, it's a must-have. A strong personal brand allows your recruitment consultants to stand out in a...

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4 min read

How Recruitment Agencies Can Win More Clients with Account-Based Marketing

Understanding Account-Based Marketing in recruitment ABM is not just a buzzword; it's a strategic approach that aligns marketing and sales to focus...

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7 min read

AI, the Silver Bullet We've All Been Waiting For?

Well, not quite. But it could be one day...

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3 min read

The Right Content Gets Results - but Only if It’s Built Properly

Content marketing is essential for recruitment businesses. But it’s also easy to get wrong. We see it all the time: recruitment businesses churning...

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7 min read

The Gold Rush: Why 'Verified Golden Source Data' Is a Must-Have Component of Your Tech Stack

The future of AI is doomed without verified golden source data, because it offers a beacon of light as a single, trusted source of information within...

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