The Marmalade Marketing Blog

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3 min read

Megaphones to Whispers: How Recruitment Marketing Became Soft Sell

Shouty marketing might work for double-glazing sales, but recruitment marketing has adopted a softer approach over recent years. In the age of data privacy regulations, our hyper-connected society has grown weary of megaphone marketing and...

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People drinking coffee

2 min read

7 Reasons Your Business Needs a Digital Marketing Audit

Digital marketing is constantly evolving and it can be challenging to keep up. Strategies that delivered exceptional results yesterday might not...

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2 min read

AI vs The Commute: The Battle for the Most Dreaded Work Task

Not surprisingly, the morning commute often comes out on top for the least-liked activity named by professionals. It’s something we can understand -...

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2 min read

Maximising Growth: The Benefits of Working with a HubSpot Solutions Partner

Businesses often find themselves managing the intricacies of customer relationship management (CRM) systems, inbound marketing strategies, and sales...

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woman smiling

5 min read

7 Things We Wish People Knew About Marketing

It’s Marmalade Marketing’s 7th birthday! As we slice into our birthday cake, we're reflecting on the journey so far. Although today should really be...

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2 min read

How To Conduct a Social Media Audit – A Step-by-Step Guide

Social media is a great place to chat with friends and chuckle at memes of dogs riding skateboards. But it's also a very powerful business tool.

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Man sat looking at computure screen

3 min read

Embracing AI in Recruitment Marketing: Training ChatGPT with Your Brand’s Voice

Ask anyone and they’ll agree: 2023 was the year of Generative AI. We know it’s been around for a while but for most people, this year was when it...

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Image of the Talk of Manchester Award

1 min read

Marmalade Attends The Talk of Manchester Awards 2023

December was a busy month for Marmalade. The highlight, however, was receiving a rather flashy new title. Cue drumroll… We are proud to announce that...

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6 min read

The Impact of AI on Marketing Teams: Evolving Roles and Skills

As the end of the year fast approaches, it's only natural that many of us are thinking about the future and what it holds, particularly in the face...

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Jo stood with the Fearless Adventures team

Marmalade Attends The Fearless Adventures

Our Managing Director, Jo Perrotta, spoke at Fearless Adventures "Fearless Founders End of Year Celebration" in Manchester last week alongside two...

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